YTD: 15-11
Units: +4.4
Plays:
Apocalypto under 15 million (-180) <5.4/3>
The Holiday over 15 million (-120) <3.6/3>
Love both of these plays! Apocalypto is about as far from mainstream as you can get and I don't think the interest is at this level. The movie although intriguing, will definitely not have a wide enough appeal in my opinion. Who wants to watch an ancient civilization and their customs for two and a half hours (this is not to say the movie is bad, as I found it to be interesting and as a whole, a good movie, just that the public shuns these "different" movies)? The Holiday will no doubt bring in women and couples. With this demographic lacking for a while now, they should turn out in droves. The starpower definitely won't hurt either.
Good luck all!
Units: +4.4
Plays:
Apocalypto under 15 million (-180) <5.4/3>
The Holiday over 15 million (-120) <3.6/3>
Love both of these plays! Apocalypto is about as far from mainstream as you can get and I don't think the interest is at this level. The movie although intriguing, will definitely not have a wide enough appeal in my opinion. Who wants to watch an ancient civilization and their customs for two and a half hours (this is not to say the movie is bad, as I found it to be interesting and as a whole, a good movie, just that the public shuns these "different" movies)? The Holiday will no doubt bring in women and couples. With this demographic lacking for a while now, they should turn out in droves. The starpower definitely won't hurt either.
Good luck all!
